😵‍💫 WTF IS RUGASM?

Based in Melbourne, Rugasm started as a late-night idea — the kind you think about while staring at a blank floor wondering why everything feels so plain.

We wanted rugs that felt like us.
Bold. Playful. Unapologetic.
Not the same safe decor everyone else had.

So we built Rugasm as curated rug label for people who decorate with personality, not permission. Everything you see on Rugasm is here because we’re genuinely obsessed with it. That’s the filter.

Our collections are built around personality. We lean into what catches the eye, sparks conversation, or makes you look twice. From pop culture nods to bold silhouettes, we’re about rugs that show up with presence — and a little bit of attitude.

Now that you know us, it’s time to meet the rugs. Scroll down to shop.